Atypical Shifts Post-Failure: Influence of Co-creation on Attribution and Future Motivation to Co-create, Journal of Interactive Marketing, 38, May, 2017 (with K.R Ranjan and A. Mulky).
An Examination of the Emotions that Follow a Failure of Co-creation, Journal of Business Research, 78, September, 2017, (with K.R Ranjan and A. Mulky).
Impact of Failed Co-created Services on Future Motivation to Co-create. Academy of Management Best Paper Proceedings, 2015, (with A. Mulky).
Co-creating the Tourism Experience, Journal of Business Research, 100, July, 2019, (with K.R Ranjan)
When co-production fails: The role of customer’s internal attributions and impression management concerns. Journal of Business Research, Volume 121, 2020, (with K.R Ranjan).