Ethnography is a useful research method involving participant observation, widely used in business and academics. I depict a usual challenge for them when doing the fieldwork in familiar sites.... Read more
Research
Ethnography uses multiple rhetorical strategies. They are needed because representation is the key function of ethnography, representing an unfamiliar culture to readers from a different culture.... Read more
Ethnographers, while scientists by all standards, are also humans, social members, and part of a culture that surrounds and shapes them. Culture is a phenomenon that runs deep and has lasting... Read more
Much of the anthropology and the theories of culture assume that culture makes people act or think in a specific manner. However, practice theory assumes that such human tendencies to act and... Read more
The purpose of the research
This needs to start with why you have undertaken a research journey. Different people will have different motivations for embarking on a research journey. For... Read more
Preparing the presentation
Once you understand the audience well or have thought about them, you are ready to make the presentation. There are various technologies available to prepare the... Read more
Chapter 2
Knowing the audience
This is an easy step in most institutes. You would have already seen the thesis defense many times in your institute. You would understand the typical... Read more