Firms today know that it is not possible to serve all customers. They instead focus on customers who have similar needs with a suitable product.  Firms may also attempt to target multiple segments... Read more

E-commerce platforms provide the option for consumers to read and write online reviews on their platforms. Online reviews, therefore, have become an integral part of the shopping experience for... Read more

We might have an attention deficit problem. We have been discussing this for some time; we also discuss its reasons and take steps to combat it individually. As we think information overload is... Read more

Because customers increasingly stroll in the digital world, companies can create unique products for this world and can reach out to customers. However, customers’ needs are not different in the... Read more

The role of theory in ethnography depends partly on your research question and considerably on your findings from the research.
Ethnography is not a theory-testing method. So, the research... Read more

Good managers are so rare. The worst is that we still don’t know what makes a good manager. Is it the job experience that makes a good manager? However, many of them still perform well even after... Read more

Spicebar is a new agri-startup focusing on organic spices. They have access to unique spices that they are able to source from certain agro-cooperatives at a reasonable price. They also know a... Read more

It has been more than a year since the pandemic has struck the world and it is still ruling the world. COVID-19 is a contagious disease caused by Coronavirus. It has gradually spread across the... Read more